the backstory
About Emma
Emma Hunt Ouimette grew up in a small mountain town called Vail, Colorado, where snow days were a lifestyle and weekends meant training, competing, or chasing powder. She spent her younger years competing nationally in SnowboardX and halfpipe, learning early how to commit, fall hard, and get back up smiling.
Creativity runs just as deep. Inspired by her grandmother—a renowned artist in Pittsburgh, PA—Emma grew up surrounded by art, music, and culture. That influence led her to the University of Colorado Boulder, where she started as a creative writing intern before finding her voice in news editorial journalism. Storytelling stuck.
During college, Emma lived at the crossroads of media and action sports, working with Transworld Business Magazine and in sales roles for Roxy, Quiksilver, and DC Shoes—where brand, culture, and community all collided in the best way.
Her career since has zig-zagged (intentionally) through snowboards, fashion, wholesale, and operations—from Burton Snowboards and Aviator Nation to Christian Dior Couture, and eventually into the business engine of the outdoor industry. In her last role, she managed multi-million-dollar dealer accounts at Elevate Outdoor Collective (K2 Sports), helping 12 outdoor brands stay organized, on track, and human.
Now based in the Pacific Northwest, Emma blends sales ops savvy, creative instincts, and mountain-town grit. She still teaches and coaches snowboarding, mentors youth, and believes the best brands scale with heart—not ego.
If it involves snow, systems, culture, or a good story, she’s probably into it.
How I Can Help You?
A mix of skills and experience built to help you move forward with confidence, wherever your next step takes you. Every offering is shaped by hands-on experience, curiosity, and intentional problem-solving..
Strategy & Planning
Plot the path, clear the obstacles, and make big ideas actually happen. Plans that work in the real world, not just on paper.
Sales Support
From multi-region accounts to workflow magic, I help brands run smoother, sell smarter, and keep clients smiling.
Marketing & Brand Activation
Bring your story to life—whether it’s content, campaigns, or culture. Strategy meets creativity, with a little spark thrown in.
Coaching & Mentorship
Guidance for people and teams in leadership, operations, or outdoor industry careers—tips, tricks, and real-world lessons to help you level up.
Ready to roll?
If one of these services clicks—or you’re not sure where to start—let’s connect and see what we can build together.
[Let’s Connect].
What People Are Saying
Stories and feedback from people I’ve worked with will appear here soon. I’m grateful for every collaboration and excited to share experiences from projects, partnerships, and mentorships as they come in! I can’t wait to share more with you.
What began as a passion rooted in the outdoors, creativity, and curiosity has grown into a more intentional way of working
Every step along the way—from mountain towns to fast-moving teams—has shaped how I approach building, problem-solving, and collaboration. I’m proud of the experiences that led here and genuinely excited about what’s still unfolding.
What sets this work apart isn’t just process, but purpose. I take time to listen, ask the right questions, and understand the people and systems behind the work before moving forward. The goal is always the same: thoughtful, functional outcomes that feel authentic and built to last.
I’m always open to new ideas, collaborations, and opportunities—especially with people and brands who care about doing things well and doing them with intention. If something here resonates, I’d love to connect and see where the conversation leads.